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Shorthorn steers hit $4.46c/kg

90 weaned Shorthorn & Shorthorn cross, EU Accredited steers, offered by Arranmore Pastoral Co, Manilla have attracted $4.46/kg in today’s Auctions Plus sale.
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Thousand Guineas wins at The Norman

The Shorthorn breed this week was proud to receive a trophy from one of Brisbane’s largest and best known steak dining establishments, the historic Norman Hotel.
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The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

Since 1800, Australian cattle producers have turned to the Shorthorn breed to fulfill their genetic requirements; maternal efficiency, effective growth and carcass excellence.

From the romance of the outback to the legends of the high country, Shorthorn cattle were integral in building the Australian Beef industry, helping to feed and grow a nation.

Todays Shorthorn breeders are progressive and innovative, driven by the same passion to deliver outstanding performance and create value within the supply chain.

The Shorthorn breed demonstrates what happens when a rich history meets a bright future.

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Two Shorthorn breeders from Australia have received the illustrious title of Champion of the World, when an entry each in the world judging competition was announced a winner yesterday.
The competition which is run by The Cattle Market, a market place website company from America, judges many breeds including Shorthorns within their breed and country initially, then by region before announcing overall winners in both the male and female categories.
This year’s judges included Mr. Glenn Trout (Australia), Mr. Carlos Ojea Rullan (Argentina),
Mr. Boomer Birch (England) and Mr. Mark McClintock (USA).
The 2016 winners, crowned Champion of the World were;
Coopers BJS Ace in the Hole (P)(AI) as the Shorthorn Champion of the World bull winner and
Royalla Isobel H135 as the Shorthorn Champion of the World cow winner.

Coopers BJS Ace in the Hole was most recently crowned the Grand Champion Shorthorn Bull at the 2016 National Shorthorn Show and Sale after having won Supreme Shorthorn exhibit at the 2016 Sydney Royal show.

Royalla Isobel H135 was the Grand Champion Shorthorn female at the 2016 Sydney Royal show and went on to be awarded Reserve Champion Cow in the interbreed judging at Sydney for the Urquhart Trophy.

Congratulations goes to both the Coopers Shorthorn stud and Royalla Shorthorn stud teams on a fantastic result.
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The Shorthorn breed this week was proud to receive a trophy from one of Brisbane’s largest and best known steak dining establishments, the historic Norman Hotel.

Whilst the Shorthorn breed has won more than its fair share of trophies over its 216-year history, this award was particularly significant and important because of the judges; the restaurant diners themselves.

The 127 year-old Norman Hotel, an iconic Brisbane steak house, with a seating capacity of 800 diners, ran its annual “You be the Judge” promotion this October, offering beef from four different breeds for diners to taste and vote upon. JBS Australia’s Thousand Guineas Shorthorn brand represented the Shorthorn breed.

Product from each breed met a common specification for days on feed, carcass weight and ageing regime, whilst diners judged their steaks based on industry standard variables including tenderness, juiciness, flavour and overall liking. Diners were also served the same cut from each of the four breeds; rib eye fillets.

Executive Chef at The Norman Hotel, Mr. Frank Correnti, said that in addition to winning the competition, diners comments on the competition entry forms were extremely positive. Product is available for viewing in a chilled glass display cabinet in the restaurant with Thousand Guineas standing out for its marbling, meat colour and general appearance.
“It just looks appealing”, Mr. Correnti said.

The award is the second for the young thousand Guineas brand in the past few months, after Thousand Guineas was also awarded a Silver Medal at the recent 2016 Sydney Fine Foods awards. Internationally, Shorthorn product was also awarded 2 Gold medals in the 2016 World Steak Challenge, held in London’s Hyde Park

Thousand Guineas will continue to be served at The Norman Hotel this month and will also have an opportunity to defend its title in next years “You be the Judge” competition. For anyone heading to Brisbane, make sure you call in at The Norman Hotel, and judge for yourself.
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23 genuine purebred commercial Shorthorn heifers will be offered this Friday 25th November 2016 on AuctionsPlus.
A/C - F Henderson
Contact Steve Alford 0428100328 for more information.
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Shorthorn Voted Diners Choice!
The Thousand Guineas product has had yet another win, taking home the Norman Hotel’s You be the Judge Best Breed award.
Diners for the past month have been given the opportunity to rate their steak, with the choice in 2016 of 4 breeds, Shorthorn, Brahman, Santa Gertrudis & Hereford.
Thousand Guineas will continue to be served for the month of November at the famous Norman Hotel steakhouse in Brisbane, known as Brisbane's Worst Vegetarian Restaurant.
For any Shorthorn breeders visiting Brisbane in November, make sure you take the time to visit the Norman Hotel or make a booking at #teamshorthorn
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Shorthorns have continued their streak of carcass competition wins, fresh off the back of winning the 2016 Borthwich trophy and also wins in the RAS Beef Challenge and the RNA Paddock to Palate, winning 2 more prestigious awards.
A heifer exhibited by the Calrossy Anglican School and bred by Southern Cross Shorthorns has won the Champion Light Weight animal at the 2016 Beef Bonanza, Scone, NSW.
The daughter of Southern Cross and Trojon Shorthorns herd sire, Futurity Hercules, was a twin calf at birth. The other twin calf, affectionately known as Stumpy, earlier took out the 2016 Royal Melbourne Show Lightweight steer champion and Reserve Champion steer.

Not to be outdone, a steer exhibited by Glengyron Shorthorns, Ballarat, has won the Purebred steer carcass competition at the 2016 Geelong Royal Show. Awarded a total of 80.6 points on the hook, the son of Spry's Primrose Buddy J17 received perfect scores for fat depths, fat colour and PH as well as 18.6 points for EMA. Entered in the Medium Yearling class, competition steers were processed at M C Hirds, Geelong.
The show capped off a succesful day for the Glegyron herd sire, Spry's Primrose Buddy J17, with a son, Glengyron Legacy L5, also being awarded Junior Champion Shorthorn bull.
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