2017 National Shorthorn Show & Sale Entry Forms
The 2017 National Shorthorn Show and Sale is set to take off at it’s traditional home, the Dubbo Showgrounds, NSW. Last years event broke new records with 77 bulls sold at auction from 82 offered for a 94% clearance to a top of $42,000 and an average of $8,149, an increase of $1,935 on last years average. All bulls sold after the auction to give a 100% clearance for the sale with a final average of $7,756, a tremendous result..
For those wishing to enter bulls in the 2017 National Shorthorn Show and Sale, consider a few quick marketing tips. A good photo attached with the lot listing can be very helpful at attracting interested bidders. Also, a short 20 second video, taken with an iPad, iPhone or similar, showing the bull moving, is a great way of building expectation regarding your bull/s and best of all is free. Simply load the footage onto Youtube and email the link supplied. Youtube has a counter of unique visitors to your link, so you follow each lots progress as the sale builds. Feel free to capture some footage of yourself, describing the prospective sire/s from your perspective and the qualities that buyers may not necessarily see from his pedigree, EBV’s or footage. This might include the sires preparation, performance within his contemporary or just the reasons why you rate the sire highly. It all helps deliver your message.
Consider running a banner ad promoting your offering on the Shorthorn Beef website. 3 weeks exposure will cost only $275 inclusive and can contain up to 4 pages that roll over, so plenty of room for photos and comment.
Also follow up with past purchasers and check the progress of sire/s you may have sold them in the past. Sales are all about building relationships, they will appreciate the call and you can let them know about your sire/s on offer at the 2017 sale. Every little bit helps.
Good luck for 2017, for all your entry forms, click on the links below.