A Rising Champion

South Australian based Shorthorn breeder, James Pitchford is one of seven finalists in the Cattle Council of Australia Beef Rising Champions Awards.

The Keith, SA based breeder, who owns the Jupiter Creek Shorthorn stud, is a well known figure in the South Australian Beef industry already, winning the senior champion herdsman at the 2016 SA Junior Heifer Expo. The 24-year-old received a study tour to the US and Canada as a prize for the award, and returned this year after visiting more than 20 stud and commercial ranches in Canada and the United States. His itinerary included fitting cattle at one of the world’s largest beef shows, Agribition, Regina, where 1500 beef cattle were exhibited, as well as Farm Fair and Denver and Fort Worth Stock Shows. The young Shorthorn breeder said it was great to see Australian genetics in Canadian Shorthorn herds Diamond and Muridale, including a trial reintroducing semen from Mandalong Super Flag – an influential bull from the 1960s.

Now James has turned his attentions to competing for the CCA Beef Rising Champion award, with the 2017 winner to be announced at a gala dinner on November 20 in Alice Springs, in conjunction with Red Meat 2017 and Meat and Livestock Australia’s annual general meeting.

Now in its seventh year, the rising champion event targets those aged 21 to 35. CCA acting chief executive officer Margo Andrae said the program was about helping the next generation of beef industry leaders to step up.

“It is vitally important that the cattle producers and industry leaders of tomorrow have the opportunity to provide input into the direction of their industry today,” Ms Andrae said.

Cattle Council of Australia and NAB Agribusiness present the initiative, aimed at inspiring, empowering and supporting young people who are passionate about the Australian beef industry.

State finalists attend a three-day program in Canberra, networking with government agriculture staff, learning effective communication techniques, developing their leadership skills and participating in CCA committee meetings.

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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