Latest News

Consumers Drive Demand

No matter how eating quality is defined by the industry moving forward, one thing is clear, nothing will matter unless that quality is consistently appreciated by the consumer.
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2018 Magazine Prospectus

The Shorthorn Beef Magazine is a high quality, 64 page A4 publication, distributed nationally in January. The magazine covers topics relevant to all Cattle Breeders including new technologies, market opportunities, productivity improvements and resource utilisation projects.
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2017 Royal Hobart Show Results

Congratulations to all exhibitors! Full results now available.
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Vale Knox Durrant

It is with deep regret that we note the passing of renowned Shorthorn breeder Knox Durrant. A Memorial Service in thanksgiving for the life of Mr Knox Durrant will be held at the Echuca Moama Uniting Church cnr of Hare & Pakenham Streets, Echuca on Monday November 6, 2017 commencing at 4:00 pm. We sincerely offer our condolences to the Durrant family at this time.
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The EUCAS (EU) system

The European Union Cattle Accreditation Scheme

Feed Lot CattleThe EU market is an important market for Australian beef producers. It is one of Australia’s highest value markets in $ per kilogram terms and it continues to grow as a destination for High Quality Australian beef. The EU market is a HGP free market which puts greater pressure on genetics to supply the market specifications correctly. In recent years the market has moved towards greater grain fed product, in particular the 100 Day EU HQB grain fed certified program.

Shorthorn and Shorthorn cross cattle are well suited to the EU market and have developed a premium for their ability to satisfy market requirements.

The European Union Cattle Accreditation Scheme (EUCAS) is a national animal production scheme that guarantees full traceability of all animals through the  National Livestock Identification System (NLIS), linking individual animal identification to a central database. EUCAS allows Australia to meet the European Union (EU) market requirements for beef by segregating cattle that have never been treated with hormonal growth promotants (HGPs) at any time.

EUCAS accredited farms are audited on both a random and targeted basis. EUCAS feedlots and saleyards are audited annually and their ongoing accreditation depends on a successful audit. If a farm, feedlot or saleyard are found not to be complying with the requirements of the scheme the Department of Agriculture reserves the right to revoke their accreditation.

For the latest details on the EUCAS system please visit the DAFF website or the MLA EUCAS Fact Sheet

 

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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