Latest News

Yamburgan Shorthorns: 70 Wins in 6 Years

Yamburgan Shorthorns have again scooped the pool in the 2017 RAS Beef Challenge awards.
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A Rising Champion

South Australian based Shorthorn breeder, James Pitchford is one of seven finalists in the Cattle Council of Australia Beef Rising Champions Awards.
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Thousand Guineas features in Japan

The JBS Australia Thousand Guineas Shorthorn Branded Beef program continues to break new ground in the Australian high end food service market, however the product is also gaining traction within Japan.
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2017 Shorthorn Youth Expo

Entries are now up to over 100 participants for the 2017 Shorthorn Youth Expo to be held in Tamworth this year.
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The MSA Grading system

grilled-meat-ribs-white-plate-tomatoes-18712247Meat Standards Australia (MSA)

MSA Index Fact Sheet
MSA Beef Brochure 

MSA Website

Meat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat. MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality.

MSA is allowing the industry to move towards payment systems developed on carcass quality and underpins many of the new marketing aims of the processing industry. It allows processors to reliably quantify specifications for end users and consistently deliver product tailored to suit various markets.

Shorthorn and Shorthorn cross cattle grade extremely well through MSA. With the breeds excellent carcass traits, temperament, growth traits and the ability to finish from grass and grain fed programs, they regularly grade well for ossification, marbling and meat colour.

 

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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