Latest News

Spring Fling Friday

Anybody chasing a Shorthorn bull will find there is something for all types and budgets at the annual Shorthorn Spring Fling sale at Tamworth Regional Livestock Facility this month.
Read More..

Shorthorn Youth shine in Adelaide

Twenty five Shorthorn handlers attended the annual all breeds SA Junior Heifer Expo during the July school holidays at the Adelaide Showgrounds.
Read More..

Temperament Scoring

Futurity Shorthorns are amongst Shorthorn breeders who have begun collecting temperament phenotypes to be used for the development of a Shorthorn Docility EBV.
Read More..

Ruby & Roan Elite Sale

The Ruby & Roan Elite Shorthorn Genetics Sale will be held on Tuesday 11th July during the Shorthorn Beef Gala Conference dinner, to be held at the Commercial Hotel, Dubbo commencing at 6.00pm. The sale is interfaced with AuctionsPlus for those breeders who can't attend on the day.
Read More..

The MSA Grading system

grilled-meat-ribs-white-plate-tomatoes-18712247Meat Standards Australia (MSA)

MSA Index Fact Sheet
MSA Beef Brochure 

MSA Website

Meat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat. MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality.

MSA is allowing the industry to move towards payment systems developed on carcass quality and underpins many of the new marketing aims of the processing industry. It allows processors to reliably quantify specifications for end users and consistently deliver product tailored to suit various markets.

Shorthorn and Shorthorn cross cattle grade extremely well through MSA. With the breeds excellent carcass traits, temperament, growth traits and the ability to finish from grass and grain fed programs, they regularly grade well for ossification, marbling and meat colour.

 

Facebook Feed

Follow Us

facebooktwitterrss

Sign up for our newsletter!

About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

Sign up to our newsletter