Latest News

Consumers Drive Demand

No matter how eating quality is defined by the industry moving forward, one thing is clear, nothing will matter unless that quality is consistently appreciated by the consumer.
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2018 Magazine Prospectus

The Shorthorn Beef Magazine is a high quality, 64 page A4 publication, distributed nationally in January. The magazine covers topics relevant to all Cattle Breeders including new technologies, market opportunities, productivity improvements and resource utilisation projects.
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2017 Royal Hobart Show Results

Congratulations to all exhibitors! Full results now available.
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Vale Knox Durrant

It is with deep regret that we note the passing of renowned Shorthorn breeder Knox Durrant. A Memorial Service in thanksgiving for the life of Mr Knox Durrant will be held at the Echuca Moama Uniting Church cnr of Hare & Pakenham Streets, Echuca on Monday November 6, 2017 commencing at 4:00 pm. We sincerely offer our condolences to the Durrant family at this time.
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Temperament Scoring

IMG_6113_1Shorthorns have always enjoyed an excellent reputation for temperament, however with the ageing farming population and ever-rising costs, maintaining that reputation has never been more important.

Shorthorn Beef have begun collecting temperament data for the purpose of creating a Docility EBV for the Shorthorn breed.

Collecting data is best done at weaning before too much handling has impacted on the animals natural temperament. The process is recorded on farm and by the breeder and requires no extra equipment and there is no cost involved. Whilst some may see it as just one more trait for breeders to measure, few traits have a greater impact on the profitability of breeders, feedlotters and processors. As a single trait measurement it is also one of the easiest traits to measure and report and it has similar heritability to growth traits in cattle.

Cattle are given a score from 1 to 5 with 1 being docile and 5 being aggressive.

A detailed understanding of how to measure temperament is available in the following link. Breeders should download these descriptions before they begin taking scores.

For details on collecting the Temperament scores please follow the link here.

Understanding Docility EBVs

To download forms for collecting Temperament scores please use the link here.

Temperament Form

 

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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