Latest News

Consumers Drive Demand

No matter how eating quality is defined by the industry moving forward, one thing is clear, nothing will matter unless that quality is consistently appreciated by the consumer.
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2018 Magazine Prospectus

The Shorthorn Beef Magazine is a high quality, 64 page A4 publication, distributed nationally in January. The magazine covers topics relevant to all Cattle Breeders including new technologies, market opportunities, productivity improvements and resource utilisation projects.
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2017 Royal Hobart Show Results

Congratulations to all exhibitors! Full results now available.
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Vale Knox Durrant

It is with deep regret that we note the passing of renowned Shorthorn breeder Knox Durrant. A Memorial Service in thanksgiving for the life of Mr Knox Durrant will be held at the Echuca Moama Uniting Church cnr of Hare & Pakenham Streets, Echuca on Monday November 6, 2017 commencing at 4:00 pm. We sincerely offer our condolences to the Durrant family at this time.
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Getting Started

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WHY SHORTHORNS

BUYING SHORTHORN BULLS

MARKETING SHORTHORNS


ABOUT SHORTHORNS

“The breed that built Australia.”

The Shorthorn breed keeps the oldest breed registry in the world and Shorthorn types first arrived in Australia with the First Fleet. In 1825 the first registered Shorthorn cattle arrived in Australia, however by 1890 they accounted for 50% of all temperate cattle and 100% of all cattle in the difficult Northern climate.

Today’s Shorthorn cattle are noted for their excellent maternal abilities, temperament, growth and carcass quality, as well as Net Feed Efficiency.

It is their balanced, multi-trait performance, which allows Shorthorn cattle to influence profitability by improving all the traits of economic importance, not just a few.

For cross breeding, their multi-trait performance and complementarity makes Shorthorns almost unparalleled in their ability to add profit. Shorthorns form the basis of over 40 breeds worldwide.

Shorthorn breeders are progressive and innovative, forming one of Australia’s first, large scale, breed based, progeny test programs, the Durham Research and Development program, fast tracking genetic gain within the breed.

Shorthorn cattle are in demand today, both as pure bred and cross bred cattle, renowned for their carcass quality and on feed performance and efficiency. Shorthorn cattle suit a wide variety of markets, creating flexibility for producers marketing options.

Shorthorn cattle are bred to solve problems, not create them, and have the proven ability to generate ….. a better bottom line!

 


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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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