Latest News

Consumers Drive Demand

No matter how eating quality is defined by the industry moving forward, one thing is clear, nothing will matter unless that quality is consistently appreciated by the consumer.
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2018 Magazine Prospectus

The Shorthorn Beef Magazine is a high quality, 64 page A4 publication, distributed nationally in January. The magazine covers topics relevant to all Cattle Breeders including new technologies, market opportunities, productivity improvements and resource utilisation projects.
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2017 Royal Hobart Show Results

Congratulations to all exhibitors! Full results now available.
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Vale Knox Durrant

It is with deep regret that we note the passing of renowned Shorthorn breeder Knox Durrant. A Memorial Service in thanksgiving for the life of Mr Knox Durrant will be held at the Echuca Moama Uniting Church cnr of Hare & Pakenham Streets, Echuca on Monday November 6, 2017 commencing at 4:00 pm. We sincerely offer our condolences to the Durrant family at this time.
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SB Magazine

The Shorthorn Beef Magazine is an Annual publication featuring articles and information regarding the Shorthorn Breed. The Magazine is published and distributed at the end of the year and is a high quality publication suited to all beef industry participants and enthusiasts. The Shorthorn Beef Magazine is free to all members and makes an excellent marketing platform for producers and companies targeting beef production and marketing in Australia

Shorthorn Beef 2015 Magazine

Shorthorn Magazine 2014

Shorthorn Beef Magazine Advertising Rates

SHORTHORN BEEF ANNUAL MAGAZINE

Full-page ad – $1,290

Half-page ad – $720

Quarter-page ad – $525

all prices are ex GSTA Better Bottom Line

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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