Latest News

Consumers Drive Demand

No matter how eating quality is defined by the industry moving forward, one thing is clear, nothing will matter unless that quality is consistently appreciated by the consumer.
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2018 Magazine Prospectus

The Shorthorn Beef Magazine is a high quality, 64 page A4 publication, distributed nationally in January. The magazine covers topics relevant to all Cattle Breeders including new technologies, market opportunities, productivity improvements and resource utilisation projects.
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2017 Royal Hobart Show Results

Congratulations to all exhibitors! Full results now available.
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Vale Knox Durrant

It is with deep regret that we note the passing of renowned Shorthorn breeder Knox Durrant. A Memorial Service in thanksgiving for the life of Mr Knox Durrant will be held at the Echuca Moama Uniting Church cnr of Hare & Pakenham Streets, Echuca on Monday November 6, 2017 commencing at 4:00 pm. We sincerely offer our condolences to the Durrant family at this time.
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Shorthorn BREEDPLAN

shorthorn_gb logoShorthorn BREEDPLAN Trait Analysis

SBTS

Shorthorn Beef Technical Articles

SBTS Tech Talk 


What is BREEDPLAN?

BREEDPLAN is a modern genetic evaluation system for beef cattle. It offers the potential to accelerate genetic progress, tighten up breeding operations, improve productivity and increase prices for cattle sold for breeding and slaughter.

BREEDPLAN has been implemented as the national beef recording scheme in Australia, New Zealand, Namibia, Thailand and the Philippines, and its use is also increasing in the United States, Canada, United Kingdom, Hungary, South America and South Africa.

BREEDPLAN uses the world’s most advanced genetic evaluation system (based on Best Linear Unbiased Prediction (BLUP) technology) to produce Estimated Breeding Values (EBVs) of recorded cattle for a range of important production traits (eg. weight, carcase, fertility).

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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