Latest News

Consumers Drive Demand

No matter how eating quality is defined by the industry moving forward, one thing is clear, nothing will matter unless that quality is consistently appreciated by the consumer.
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2018 Magazine Prospectus

The Shorthorn Beef Magazine is a high quality, 64 page A4 publication, distributed nationally in January. The magazine covers topics relevant to all Cattle Breeders including new technologies, market opportunities, productivity improvements and resource utilisation projects.
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2017 Royal Hobart Show Results

Congratulations to all exhibitors! Full results now available.
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Vale Knox Durrant

It is with deep regret that we note the passing of renowned Shorthorn breeder Knox Durrant. A Memorial Service in thanksgiving for the life of Mr Knox Durrant will be held at the Echuca Moama Uniting Church cnr of Hare & Pakenham Streets, Echuca on Monday November 6, 2017 commencing at 4:00 pm. We sincerely offer our condolences to the Durrant family at this time.
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MateSel

 

MateSelLogoDeciding which bull is mated to which cow has a major impact on the rate of genetic improvement, inbreeding levels and overall profitability being achieved by a herd.

MateSel enables Shorthorn Beef members to optimise breeding outcomes by creating a suggested mating list based on a list of candidate sires and dams.

MateSel is a valuable edition to the BREEDPLAN suite of tools and provides Shorthorn Beef members with a guide for objectively optimising mating allocations to reflect their breeding goals and creating long term, sustainable genetic gains.

Through optimising mating allocations, MateSel enables breeders to:
• Maximise the rate of genetic gain in their herd while managing inbreeding at the same time
• Save significant time previously spent compiling mating lists.
• Make informed decisions about semen purchases, which bulls to use, animal selection or culling, mating group formation and mate allocations.
• Include objectivity and proven science in their mating decisions.
• Add significant value to their business by way of additional genetic gain and management of inbreeding to offset the cost of pedigree and performance recording.

footerlogoFurther information regarding MateSel and the benefits it offers are available from the following links:

Video Presentation of MateSel 

Frequently Asked Questions

MateSel Product Brochure

Example MateSel Report

Example MateSel Mating List (csv format)

Template for Submitting MateSel Information

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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