Latest News

Yamburgan Shorthorns: 70 Wins in 6 Years

Yamburgan Shorthorns have again scooped the pool in the 2017 RAS Beef Challenge awards.
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A Rising Champion

South Australian based Shorthorn breeder, James Pitchford is one of seven finalists in the Cattle Council of Australia Beef Rising Champions Awards.
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Thousand Guineas features in Japan

The JBS Australia Thousand Guineas Shorthorn Branded Beef program continues to break new ground in the Australian high end food service market, however the product is also gaining traction within Japan.
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2017 Shorthorn Youth Expo

Entries are now up to over 100 participants for the 2017 Shorthorn Youth Expo to be held in Tamworth this year.
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MateSel

 

MateSelLogoDeciding which bull is mated to which cow has a major impact on the rate of genetic improvement, inbreeding levels and overall profitability being achieved by a herd.

MateSel enables Shorthorn Beef members to optimise breeding outcomes by creating a suggested mating list based on a list of candidate sires and dams.

MateSel is a valuable edition to the BREEDPLAN suite of tools and provides Shorthorn Beef members with a guide for objectively optimising mating allocations to reflect their breeding goals and creating long term, sustainable genetic gains.

Through optimising mating allocations, MateSel enables breeders to:
• Maximise the rate of genetic gain in their herd while managing inbreeding at the same time
• Save significant time previously spent compiling mating lists.
• Make informed decisions about semen purchases, which bulls to use, animal selection or culling, mating group formation and mate allocations.
• Include objectivity and proven science in their mating decisions.
• Add significant value to their business by way of additional genetic gain and management of inbreeding to offset the cost of pedigree and performance recording.

footerlogoFurther information regarding MateSel and the benefits it offers are available from the following links:

Video Presentation of MateSel 

Frequently Asked Questions

MateSel Product Brochure

Example MateSel Report

Example MateSel Mating List (csv format)

Template for Submitting MateSel Information

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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