Latest News

DNA Tissue Sampling Units

Allflex offer a unique solution for the accurate capture of DNA and along with combined management and NLIS tags, can close the loop on identification of your cattle.
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2018 Beef Week

The 2018 Beef Week Field Days are going to be bigger and better than ever this year and there are 6 Shorthorn studs participating in this showcase event.
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Meat & Wine Co coming to Perth

For Western Australian diners a new opportunity to enjoy the JBS Australia Thousand Guineas Shorthorn branded beef product is coming to Perth, with Meat & Wine Co due in 2018 to open their eighth Australian restaurant in the the old Palace Hotel in the heart of Perth’s financial district, St George’s Terrace.
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Consumers Drive Demand

No matter how eating quality is defined by the industry moving forward, one thing is clear, nothing will matter unless that quality is consistently appreciated by the consumer.
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MateSel

 

MateSelLogoDeciding which bull is mated to which cow has a major impact on the rate of genetic improvement, inbreeding levels and overall profitability being achieved by a herd.

MateSel enables Shorthorn Beef members to optimise breeding outcomes by creating a suggested mating list based on a list of candidate sires and dams.

MateSel is a valuable edition to the BREEDPLAN suite of tools and provides Shorthorn Beef members with a guide for objectively optimising mating allocations to reflect their breeding goals and creating long term, sustainable genetic gains.

Through optimising mating allocations, MateSel enables breeders to:
• Maximise the rate of genetic gain in their herd while managing inbreeding at the same time
• Save significant time previously spent compiling mating lists.
• Make informed decisions about semen purchases, which bulls to use, animal selection or culling, mating group formation and mate allocations.
• Include objectivity and proven science in their mating decisions.
• Add significant value to their business by way of additional genetic gain and management of inbreeding to offset the cost of pedigree and performance recording.

footerlogoFurther information regarding MateSel and the benefits it offers are available from the following links:

Video Presentation of MateSel 

Frequently Asked Questions

MateSel Product Brochure

Example MateSel Report

Example MateSel Mating List (csv format)

Template for Submitting MateSel Information

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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