Latest News

Consumers Drive Demand

No matter how eating quality is defined by the industry moving forward, one thing is clear, nothing will matter unless that quality is consistently appreciated by the consumer.
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2018 Magazine Prospectus

The Shorthorn Beef Magazine is a high quality, 64 page A4 publication, distributed nationally in January. The magazine covers topics relevant to all Cattle Breeders including new technologies, market opportunities, productivity improvements and resource utilisation projects.
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2017 Royal Hobart Show Results

Congratulations to all exhibitors! Full results now available.
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Vale Knox Durrant

It is with deep regret that we note the passing of renowned Shorthorn breeder Knox Durrant. A Memorial Service in thanksgiving for the life of Mr Knox Durrant will be held at the Echuca Moama Uniting Church cnr of Hare & Pakenham Streets, Echuca on Monday November 6, 2017 commencing at 4:00 pm. We sincerely offer our condolences to the Durrant family at this time.
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Shorthorn Beef Catalogue Services

IMG_0036Online Catalogues

Per Lot                                                $3.00

 

Printed Catalogues

Per Lot                                               $5.00

Address labels (per address)         $0.20

 

Sales Advertising Online

Shorthorn Beef Website banner ad (3 weeks)        $250

Shorthorn Beef E-News (2 editions)                         $100

 

All prices are ex GST

 

Important Notice
All advertisements are accepted for publication subject to the approval of The Shorthorn Society of Australia Ltd (the publisher). The publisher has unfettered discretion and reserves the right at all times to refuse or postpone the publication of advertisements in whole or in part for any or no reason whatsoever, without being required to give reasons. Every reasonable effort will be made to publish advertisements as ordered and directed by the advertiser, however no liability can and will be accepted for the misplacement, amendment, omission, or failure to publish in the format ordered by the advertiser. The publisher reserves all rights to classify an advertisement, edit or delete any content considered objectionable or reject advertising content which in the publisher’s reasonable opinion may be considered unsuitable for publication and or contrary to the publisher’s interests. If any material. statement, information or matter contained in any advertisement submitted and published is in breach whether directly or indirectly of any law, and the publisher suffers any loss or damage or penalty by reason of or arising from the publication of such advertisement, then the advertisement and/or the advertiser’s agent shall indemnify the publisher against the amount of any such loss, damage or penalty and shall pay the amount thereof as directed by the publisher. The acceptance and publication of the advertisement by the publisher shall be deemed to be the consideration for the granting of such indemnity, without the necessity for execution of any other document by the advertiser granting such indemnity. The advertiser must pay the full price for every advertisement published by the publisher notwithstanding:1.Any error or alteration in the advertisement, 2. The position of the advertisement, 3. Any variation of the size of the advertisement. The publisher reserves the right to alter the advertising rates at any time or to impose any other fees for the display or classification of any advertising of the advertiser. By direction of the Board of The Shorthorn Society of Australia Ltd, 2011.

 

 

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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