Latest News

Understanding Myostatin E226X

Recently, a copy of a Myostatin Gene mutation, known as Myostatin E226X, was described within the Shorthorn population in Australia. The Myostatin Gene is essential for the proper regulation of skeletal muscle mass. Mutations to the Myostatin gene make the gene less active or inactive, resulting in variations to normal phenotypes which can include muscular hypertrophy or double muscling.
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Richard Ham Life Membership Award

A very special event coincided with the dinner held at the National Show and Sale dinner. Richard Ham of Tataila Shorthorns, Moama, received a standing ovation when he was presented a Life Membership Award to Shorthorn Beef by Shorthorn Beef President Mathew Ashby.
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59th Dectomax National Shorthorn Show and Sale

The 59th Dectomax National Shorthorn Show and Sale has defied the trend this week, posting a very solid result despite extremely trying seasonal conditions across much of the sales traditional catchment area.
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2018 National Show Results

2018 National Show Results Nagol Park Shorthorns, Tamworth have taken the title of Grand Champion Bull at the 2018 Dectomax National Shorthorn Show and Sale with Nagol Park XLT M104. Comments from judge Stephen Peake of Bowen Poll Herefords and Peakes Angus, were “M104 is a standout. His display of phenotype, type of carcass and structure in a complete package.”
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Promotions & Advertising

SB Logo RADVERTISING WITH SHORTHORN BEEF

 

SHORTHORN BEEF ANNUAL MAGAZINE

Full-page ad – $1,290

Half-page ad – $720

Quarter-page ad – $525

 

Shorthorn_Beef_Autumn_Newsletter

SHORTHORN E-NEWS

$100 per month (2 editions)

 

WEB SITE ADVERTISING

3 week Banner Ad on website (211 by 197 pixels) – $250

Web Link on website (52 weeks) – $100

 

CORPORATE MEMBERSHIP

1 Year membership – $200

2 Years membership – $350

 

Corporate Membership of Shorthorn Beef is a non voting membership and accords the following benefits:

  • Receive a rate discount of 25% for advertising in the three issues of the Shorthorn Beef magazine published annually.
  • Receive 20 copies of the Shorthorn Beef members directory
  • Mail-out service to Shorthorn Beef members at cost.
  • Free direct email service to Shorthorn Beef members

All prices are ex GST

For further details please contact the Shorthorn Beef Office

 

 

 

Important Notice
All advertisements are accepted for publication subject to the approval of The Shorthorn Society of Australia Ltd (the publisher). The publisher has unfettered discretion and reserves the right at all times to refuse or postpone the publication of advertisements in whole or in part for any or no reason whatsoever, without being required to give reasons. Every reasonable effort will be made to publish advertisements as ordered and directed by the advertiser, however no liability can and will be accepted for the misplacement, amendment, omission, or failure to publish in the format ordered by the advertiser. The publisher reserves all rights to classify an advertisement, edit or delete any content considered objectionable or reject advertising content which in the publisher’s reasonable opinion may be considered unsuitable for publication and or contrary to the publisher’s interests. If any material. statement, information or matter contained in any advertisement submitted and published is in breach whether directly or indirectly of any law, and the publisher suffers any loss or damage or penalty by reason of or arising from the publication of such advertisement, then the advertisement and/or the advertiser’s agent shall indemnify the publisher against the amount of any such loss, damage or penalty and shall pay the amount thereof as directed by the publisher. The acceptance and publication of the advertisement by the publisher shall be deemed to be the consideration for the granting of such indemnity, without the necessity for execution of any other document by the advertiser granting such indemnity. The advertiser must pay the full price for every advertisement published by the publisher notwithstanding:1.Any error or alteration in the advertisement, 2. The position of the advertisement, 3. Any variation of the size of the advertisement. The publisher reserves the right to alter the advertising rates at any time or to impose any other fees for the display or classification of any advertising of the advertiser. By direction of the Board of The Shorthorn Society of Australia Ltd, 2011.

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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