THOUSAND GUINEAS adds to the medal haul for JBS AUSTRALIA

The JBS Australia Thousand Guineas Shorthorn beef brand has again been awarded a Silver medal in the 2017 Sydney Royal Fine Foods Awards, after scoring 84.83 points in the prestigious competition. The Silver medal was awarded in the Open Grain Fed Class where striploin (porterhouse) steak is grilled for testing by the panel of judges. Thousand Guineas was also awarded a Silver medal at the 2016 Sydney Royal Fine Foods Awards in the brands first showing. The 2017 win is highlighted further by the fact that no gold medals were awarded in the Grain Fed Class this year.

The win caps of an excellent month for the Thousand Guineas brand and the Shorthorn breed, with Thousand Guineas recently named the Best Beef Brand at the recent Regatta Hotel Big Beef Off, a blind taste testing consumer based competition, held as part of the EKKA celebrations.

Shorthorns also performed extremely well for the Yamburgan Shorthorn Stud, Narrabri, after they dominated the 100 Day Export category at the recent RAS Beef Challenge Awards, including the Champion Pen Award and 1st, 2nd & 3rd placings in the 100 Day Export Profitability Award.

In Adelaide, a Shorthorn steer, Southcote Johnny Jackpot, exhibited by the Mount Compass Area School, was also recently crowned Champion Carcass in the Export Class at the 2017 Royal Adelaide Show.

With the brand now also beginning to build a platform in the Japanese market after featuring in Japan’s Safari Magazine this month, September has proven to be a tremendously successful month for both Thousand Guineas and Shorthorn Beef.

Next month, Thousand Guineas will have the opportunity to defend its 2016 title at the Norman Hotels “You be the Judge” breed based consumer taste testing competition. The Norman Hotel, known as Brisbane’s worst vegetarian restaurant, runs the feature competition each October, where customers are able to vote for the breed product they believe to have the best overall liking. Thousand Guineas won the prestigious award in 2016 with some excellent feedback from consumers and will look to go back to back in 2017.

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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