2020 National Shorthorn Sale Embraces Online


Having had to navigate wars, floods and droughts in the long running events history, the current coronavirus restrictions are some of the most unique conditions the sale has faced.

Despite this, the 2020 National Shorthorn Sale will proceed on Wednesday June 10th at 10.00 am, offering 70 elite Shorthorn sires and 10 top shelf Shorthorn females interfaced with the online selling platforms, AuctionsPlus and Elite Livestock Auctions.

Neither of these systems need an introduction to seedstock marketers, however they are normally interfaced with a physical auction. Not having the opportunity to present cattle for inspection for buyers inspections might seem daunting, but recent sales have shown that the format can be adapted successfully as long as sellers embrace the tools that are available to them.

Presale inspections are still achievable, and Nagol Park Shorthorns, Kamilaroi Shorthorns and Kingsley Vale Shorthorns at Tamworth are leading the way, already advertising inspection days for prospective buyers on Friday 22nd and Saturday 23rd May.

Buyers this autumn have enjoyed the presale inspection format as it provides them with time and a one on one experience with the seedstock producer that an auction format rarely affords.

Quality photos are also a must, but given almost any smartphone will take quality video these days, videos have become the new standard for promoting seedstock.

Youtube provides a tremendous outlet for video promotions. Many breeders are also using the video platform to give a short presentation about the animals specifically and their breeding programs more generally.

Electronic flyers are extremely cost effective as there is no printing or postage and their design usually allows for a more eye catching and informative format. There are many excellent graphic designers who specialise in seedstock marketing.

Facebook, email and websites also provide a no-cost way to get your messages out to prospective buyers. It is important to monitor these and respond to any questions promptly.

Of course, nothing beats a phone call to existing clients and making sure you follow up leads with a personal touch.

Shorthorn bull sales have already set new records this autumn and this just demonstrates that the presale inspection and electronic marketing platforms can yield excellent results.

Equally, bull sales that haven’t embraced the new conditions have struggled to generate the necessary traction.

Many that have embraced the new conditions and made the most of available marketing channels, have declared that they will continue to embrace this even after restrictions are lifted.

The 2020 National Sale Committee will continue to provide updates regarding the sale and for vendors the new selling paradigm provides tremendous opportunity.

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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