Latest News

REGISTERING CALVES PRIOR TO REGISTRATION.

Not every calf that is born is destined to be registered, for a whole heap of reasons, but that doesn’t mean that they shouldn’t be recorded.
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UNDERSTANDING IGS ACCURACY

One of the more confusing elements of the Shorthorn Beef IGS EPD’s has been the change in the way that accuracies are reported.
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THOUSAND GUINEAS SALES IN COSTCO

Costco is one of Australia's largest retailers of beef to consumers and postioning the JBS Australia Thousand Guineas Shorthorn brand in their stores is a hugely positive step for the brand.
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IGS BULL BUYERS GUIDE

Shorthorn Beef will host an IGS Bull Buyers Guide Zoom meeting next Thursday 20th August at 6.30 pm AEST, to demonstrate how to use the IGS Evaluation system when making your bull selections.
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SB Magazine

The Shorthorn Beef Magazine is an Annual publication featuring articles and information regarding the Shorthorn Breed. The Magazine is published and distributed at the end of the year and is a high quality publication suited to all beef industry participants and enthusiasts. The Shorthorn Beef Magazine is free to all members and makes an excellent marketing platform for producers and companies targeting beef production and marketing in Australia

2018 Summer Magazine

Shorthorn Beef Magazine Advertising Rates

SHORTHORN BEEF ANNUAL MAGAZINE

Full-page ad – $1,232

Back Cover ad – $1925

Inside Covers – $1562

Center Page Spread – $2420

Half-page ad – $825

Quarter-page ad – $577.50

all prices are GST inclusiveA Better Bottom Line

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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