Latest News

Shorthorn Beef AGM 2020

Shorthorn Beef's 2020 AGM is being held via Zoom on the 18th June 2020 at 5:00pm. Zoom details are: Meeting ID: 998 1018 2086. Full members can access the meeting using the password supplied in the AGM notice or by contacting the Shorthorn Beef office.

NATIONAL SALE AVERAGES $8,123

Despite all the challenges that the Covid-19 restrictions have placed on seedstock sales, the 2020 Dectomax National Shorthorn Sale committee managed to navigate difficult conditions to post one of the best ever results in the 61 year history of the sale.
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UNDERSTANDING IGS ACCURACIES

One of the more confusing elements of the Shorthorn Beef IGS EPD’s has been the change in the way that accuracies are reported.
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NEOGEN BEEFS UP SELECTION TOOLS

Shorthorn Beef members now have access to a suite of breed-specific genomic tests through Australia’s leading DNA testing service, NEOGEN, and its links direct to the IGS analysis system.
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SB Magazine

The Shorthorn Beef Magazine is an Annual publication featuring articles and information regarding the Shorthorn Breed. The Magazine is published and distributed at the end of the year and is a high quality publication suited to all beef industry participants and enthusiasts. The Shorthorn Beef Magazine is free to all members and makes an excellent marketing platform for producers and companies targeting beef production and marketing in Australia

2018 Summer Magazine

Shorthorn Beef Magazine Advertising Rates

SHORTHORN BEEF ANNUAL MAGAZINE

Full-page ad – $1,232

Back Cover ad – $1925

Inside Covers – $1562

Center Page Spread – $2420

Half-page ad – $825

Quarter-page ad – $577.50

all prices are GST inclusiveA Better Bottom Line

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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