TGS Continues growth in Japan

The JBS Australia Thousand Guineas Shorthorn Branded Beef program continues to build momentum into the lucrative Japanese market.

Japan is still one of the largest markets for high quality Australian Beef, however it is also a very difficult market to build traction in.

Despite this, the Thousand Guineas brand continues to gain awareness with Japanese consumers, particularly those looking for a high quality beef product that is seen to be offering a healthy alternative to current offerings.

JBS Australia have prepared a short video on the Thousand Guineas brand for the Japanese market.

Whilst only short, the video is a must see and provides tremendous insight into the Japanese market.

Please click here to view the video presentation. TGS Japan Video

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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