Beef Industry Information
Shorthorn cattle are bred to solve problems, not create them.
This is the philosophy that underpins the Shorthorn breed in Australia and an outcome of this is the varying markets that Shorthorn cattle are in demand for.
Shorthorn cattle are extremely Feed Efficient, with an ideal temperament and superior carcass quality. Shorthorns are renowned for their performance on feed as well as their high yield.
The Australian Beef industry requires many protocols which have been developed for different market segments.
Some of these protocols are explained below
Find out what is happening
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