Launched in late 2013, Great Southern and Great Southern Pinnacle Beef is produced under the JBS Farm Assurance program and is primarily sourced from British breeds of cattle that are raised in Southern Australia – extending as far and wide as Gippsland, South Western Victoria, Tasmania, King Island, Flinders Island, Southern New South Wales and South Australia. Superior genetic selection contributes to tender and well-marbled beef to deliver a succulent, tender and juicy beef product with the unique flavour grass fed beef is known for. Free range cattle that have been selected for the Great Southern Beef brand have never been treated with hormone growth promotants, antibiotics or GMOs.

In addition to fast becoming a globally recognised brand since its inception, Great Southern Beef is supported by Great Southern Lamb, making the Great Southern brand family a true multi-species offering to the world’s food service and retail industries.

The JBS Farm Assurance programme has been developed in conjunction with customers and suppliers to cater for the changing global markets. Consumers are placing more emphasis on food products that are fresh, wholesome, and safe and have been produced under acceptable animal welfare practices.

The JBS on farm QA program allows customers to have trust in the product we produce in regards to Food Safety, Quality, Animal Welfare and Traceability.

The JBS Farm Assurance Programme was implemented in 2011 providing assurance to JBS Australia and its customers that its suppliers consistently meet required food safety and animal welfare standards in their farming practices for this market.

The JBS Farm Assurance Programme is JAS-ANZ/ISO65 accredited and is established as an integral part of the farm management practices supplying this program. Independent verification audits are undertaken to confirm the integrity of the programme.

The basis of the program revolves around ensuring the supply chain from producer to processor meets expected standards for Food Safety, Animal Welfare, Quality assurance and traceability. A majority of the processes contained within the program focuses on documentation, management recording systems and provides the information required to complete animal status declarations to accompany livestock sent for processing.