Latest News

ABS focuses on genetic gain

ABS Australia today announced a major change to the focus of its business in dairy and beef markets in Australia.
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Want to start a stud?

What happens when a rich history meets a bright future? Demand increases.
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Upcoming Bull Sales

Shorthorn Bull sales continue next week. For a full list of sale information and catalogues please click here.
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Morrisons to launch UK Brand

The United Kingdom Shorthorn Society and Morrisons are launching a new Shorthorn Beef brand under Morrisons "Best" range in selected stores in September.
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Marellan Queensland Red wins blue

A Queensland exhibit has taken out the title of Grand Champion Shorthorn bull at this years EKKA in Brisbane.
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Shorthorns Number 2 at ABS

For the first time, the Shorthorn breed has become the number 2 breed for semen sales with ABS Australia for the 2015-16 financial year.
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THE SHORTHORN BREED

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

Since 1800, Australian cattle producers have turned to the Shorthorn breed to fulfill their genetic requirements; maternal efficiency, effective growth and carcass excellence.

From the romance of the outback to the legends of the high country, Shorthorn cattle were integral in building the Australian Beef industry, helping to feed and grow a nation.

Todays Shorthorn breeders are progressive and innovative, driven by the same passion to deliver outstanding performance and create value within the supply chain.

The Shorthorn breed demonstrates what happens when a rich history meets a bright future.

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Congratulations to Scott Counsell & family who had fantastic commercial success at the 2016 Barcaldine Show winning Champion milk tooth pen of steers (3/4 Shorthorn X Droughtmaster) and Champion 2 tooth pen of steers (3/4 Shorthorn X Droughtmaster).

Scott also reported that they had 98% positive pregnancy test rate in their first calving heifers when joined to Shorthorn bulls. A fantastic result for any season.
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For new and existing Shorthorn breeders there are some great opportunities to purchase breed leading maternal females at the annual Futurity Shorthorn sale on September 1st and the Royalla Shorthorn sale on September 2nd.
With unprecedented demand for Shorthorn genetics driven by the consumer market and Shorthorn bull sale volumes growing at a fast rate, there has never been a better opportunity for breeders looking to expand or to establish their herd.
Futurity are offering 20 independently selected 2015 drop heifers, selected to be the best of the entire drop.
Royalla will offer 12 heifers PTIC to Royalla Rockstar as well as 7 Cows and genetic lots including a flush in the proven donor Marellan Redwing 6065, dam of such great sires as Royalla Ostentatious.
For more details please contact Futurity or Royalla Shorthorns.
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