Latest News

Consumers Drive Demand

No matter how eating quality is defined by the industry moving forward, one thing is clear, nothing will matter unless that quality is consistently appreciated by the consumer.
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2018 Magazine Prospectus

The Shorthorn Beef Magazine is a high quality, 64 page A4 publication, distributed nationally in January. The magazine covers topics relevant to all Cattle Breeders including new technologies, market opportunities, productivity improvements and resource utilisation projects.
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2017 Royal Hobart Show Results

Congratulations to all exhibitors! Full results now available.
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Vale Knox Durrant

It is with deep regret that we note the passing of renowned Shorthorn breeder Knox Durrant. A Memorial Service in thanksgiving for the life of Mr Knox Durrant will be held at the Echuca Moama Uniting Church cnr of Hare & Pakenham Streets, Echuca on Monday November 6, 2017 commencing at 4:00 pm. We sincerely offer our condolences to the Durrant family at this time.
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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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