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Shorthorn cattle are bred to solve problems, not create them.
This is the philosophy that underpins the Shorthorn breed in Australia and an outcome of this is the varying markets that Shorthorn cattle are in demand for.
Shorthorn cattle are extremely Feed Efficient, with an ideal temperament and superior carcass quality. Shorthorns are renowned for their performance on feed as well as their high yield.
The Australian Beef industry requires many protocols which have been developed for different market segments.
Some of these protocols are explained below
The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.
The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.