Latest News

Beef Australia Interbreed Champion Bull Royalla Ventura P158

Congratulations to the Job family,  Royalla Shorthorns, Yeoval, NSW on their outstanding achievement at 2021 Beef Australia winning the Interbreed Champion Bull with Royalla Ventura P158.


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$40,000 bull tops National Shorthorn Show & Sale

Shorthorn bulls were in demand at the 2021 National Show and Sale, topping at $40,000 for a Polldale bull. The $12,627 average for the 67 bulls sold was well up on the 2020 average of $8240.
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A message from the Australian Registered Cattle Breeders Association

The Australian Registered Cattle Breeders Association, Executive Officer, Alex McDonald, discusses some very significant changes to the WA JD Cattle Import Conditions.
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Genetic Hub appoints Registrar

Genetic Hub welcomes Rachael Constable to the team. She will be working in the Registrar department. Rachael comes to us highly experienced having worked with both the Angus and Hereford
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Getting Started

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WHY SHORTHORNS

BUYING SHORTHORN BULLS

MARKETING SHORTHORNS


ABOUT SHORTHORNS

“The breed that built Australia.”

The Shorthorn breed keeps the oldest breed registry in the world and Shorthorn cattle first arrived in Australia in 1800. In 1825 the first registered Shorthorn cattle arrived in Australia, however by 1890 they accounted for 50% of all temperate cattle and 100% of all cattle in the difficult Northern climate.

Today’s Shorthorn cattle are noted for their excellent maternal abilities, temperament, growth and carcass quality, as well as Net Feed Efficiency.

It is their balanced, multi-trait performance, which allows Shorthorn cattle to influence profitability by improving all the traits of economic importance, not just a few.

For cross breeding, their multi-trait performance and complementarity makes Shorthorns almost unparalleled in their ability to add profit. Shorthorns now form the basis of over 40 breeds worldwide.

Shorthorn breeders are progressive and innovative, forming one of Australia’s first, large scale, breed based, progeny test programs, the Durham Research and Development program, fast tracking genetic gain within the breed.

Shorthorn cattle are in demand today, both as pure bred and cross bred cattle, renowned for their carcass quality and on feed performance and efficiency. Shorthorn cattle suit a wide variety of markets, creating flexibility and premium returns for producers marketing options.

Shorthorn beef has developed an enviable reputation for it’s unique flavour, tenderness, consistency and overall eating quality, receiving tremendous feedback as a unique and high value product from chefs and consumers alike.

For you, Shorthorn cattle are bred to solve problems, not create them, and they have the proven ability to generate ….. a better bottom line! 

 


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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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