Latest News

Beef Australia Interbreed Champion Bull Royalla Ventura P158

Congratulations to the Job family,  Royalla Shorthorns, Yeoval, NSW on their outstanding achievement at 2021 Beef Australia winning the Interbreed Champion Bull with Royalla Ventura P158.


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$40,000 bull tops National Shorthorn Show & Sale

Shorthorn bulls were in demand at the 2021 National Show and Sale, topping at $40,000 for a Polldale bull. The $12,627 average for the 67 bulls sold was well up on the 2020 average of $8240.
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A message from the Australian Registered Cattle Breeders Association

The Australian Registered Cattle Breeders Association, Executive Officer, Alex McDonald, discusses some very significant changes to the WA JD Cattle Import Conditions.
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Genetic Hub appoints Registrar

Genetic Hub welcomes Rachael Constable to the team. She will be working in the Registrar department. Rachael comes to us highly experienced having worked with both the Angus and Hereford
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Marketing Shorthorns

footerlogoShorthorn Beef has a range of options designed to assist you with marketing your Shorthorn cattle.


Shorthorn Beef Catalogue Services

Shorthorn Beef Catalogues Services provide the most up to date pedigree and EBV details. Files can be sent directly to your printer or loaded onto the Shorthorn Beef website. Website catalogues can also display notes on individual lots as well as photos and other sale details. Importantly, Shorthorn Beef online catalogues are equipped with a search function, allowing prospective clients to isolate and compare the most desirable cattle for them, quickly and easily.

Shorthorn Beef Catalogues are available for Auction sales, Private Treaty sales and Semen Catalogues.


Shorthorn Beef Website Banner Ads

Shorthorn Beef banner ads provide maximum exposure for your business to a targeted audience. Banner ads are displayed every time someone clicks on a Shorthorn Beef web page, ensuring that your message reaches a targeted audience.

Banner ads run for three weeks at a time.

Shorthorn Beef Advertising Rates


Shorthorn Beef Web links

Shorthorn Beef web links are links to your website and are posted on the Shorthorn Beef website for 12 months, allowing prospective clients to find your website all year round.

Shorthorn Beef Advertising Rates


Shorthorn Beef Magazine

The Shorthorn Beef magazine is an annual publication, containing articles and updates on all things Shorthorn. Distributed to all Shorthorn members and enthusiasts, and

the end of each calendar year, the magazine makes a great platform for promoting your program and products.

The Shorthorn Beef magazine reaches a very targeted and specific audience, ensuring your message is delivered to the place it can do the most good for you.


Shorthorn Beef E-News

The Shorthorn Beef E-News is a fortnightly email distribution, targeted to a large audience Australia wide. Advertising with the Shorthorn Beef E-News allows you to provide reminders or respond quickly to changing events. E-News advertising allows for high quality advertisements to be displayed prominently.

Shorthorn Beef Advertising Rates

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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