Latest News

GRAHAM WINNELL TO MOVE ON

The Shorthorn Beef Board would like to inform the members that as of 31/01/21 Business & Promotions Manager, Graham Winnell, will no longer be working with Shorthorn Beef.
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2021 VICTORIAN BEEF WEEK

The 2021 Victorian Beef Week is set to kick off on Wednesday January 27th, with leading southern Shorthorn herds throwing their doors open to visitors.
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VALE – MARGARET WILLIAMS

The Shorthorn breed is saddened to announce the passing of Mrs. Margaret Williams of Marrington Shorthorns, Dubbo NSW. Our deepest condolences are extended to Howard and their children Alison, Debbie, Susan, Tom and Rob and the grand children during this difficult time.
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A CHROMOSOMES WORTH OF DIFFERENCE

There is always a lot of discussion that relates to the confusion between actual performance of a seedstock animal and the EPD for the animal. So, to understand the difference Sean McGrath takes it back to the beginning.
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The MSA Grading system

grilled-meat-ribs-white-plate-tomatoes-18712247Meat Standards Australia (MSA)

MSA Index Fact Sheet
MSA Beef Brochure 

MSA Website

Meat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat. MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality.

MSA is allowing the industry to move towards payment systems developed on carcass quality and underpins many of the new marketing aims of the processing industry. It allows processors to reliably quantify specifications for end users and consistently deliver product tailored to suit various markets.

Shorthorn and Shorthorn cross cattle grade extremely well through MSA. With the breeds excellent carcass traits, temperament, growth traits and the ability to finish from grass and grain fed programs, they regularly grade well for ossification, marbling and meat colour.

 

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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