Latest News

VALE – PHILLIP BURNETT

It is with tremendous regret that we announce the passing of Mr. Phillip Burnett, Crathes Park Shorthorns, Vasse, WA.
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NEW DIRECTORS & NEW ROLES

Following on from the Shorthorn Beef 2020 AGM, the Shorthorn Beef board has welcomed two new Directors to the board and seen two familiar faces move on to new challenges.
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New Office Number

With the re-location of the office we now have a new number, if you wish to contact the office please call 02 6771 5848 in the future. We apologise for any inconvenience this may have caused. All other details remain the same.

Genetic Hub

The Shorthorn Society of Australia,  The Australian Limousin Breeders Society & The Australian Simmental Breeders Association are proud to announce the commencement of a new business, Genetic Hub.
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The MSA Grading system

grilled-meat-ribs-white-plate-tomatoes-18712247Meat Standards Australia (MSA)

MSA Index Fact Sheet
MSA Beef Brochure 

MSA Website

Meat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat. MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality.

MSA is allowing the industry to move towards payment systems developed on carcass quality and underpins many of the new marketing aims of the processing industry. It allows processors to reliably quantify specifications for end users and consistently deliver product tailored to suit various markets.

Shorthorn and Shorthorn cross cattle grade extremely well through MSA. With the breeds excellent carcass traits, temperament, growth traits and the ability to finish from grass and grain fed programs, they regularly grade well for ossification, marbling and meat colour.

 

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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