Latest News

World Conference Youth Scholarships

The Shorthorn Youth Foundation are providing 10 tickets valued up to $300 each for eligible Shorthorn Youth members looking to attend the 2019 World Shorthorn Conference in Wagga.
Read More..

2019 Ruby & Roan Sale Entries

Entries in the 2019 Ruby & Roan Sale will close Friday August 30th at 5.00 pm. This is your opportunity to promote your herd to an international audience.
Read More..

Adelaide Show – Timetable changes

Shorthorn judging for the Adelaide Show will be held on Friday 6th September at 9 am.
Read More..

MYOSTATIN E226X – Busting the Myths

Myostatin E226X is a variant gene known to be present in the Shorthorn population in Australia and it seems to be generating a lot of myths around its effects. In this article we will attempt to bust the myths and shed some light on the Myostatin E226X variant gene and its effect on Shorthorn cattle.
Read More..

The MSA Grading system

grilled-meat-ribs-white-plate-tomatoes-18712247Meat Standards Australia (MSA)

MSA Index Fact Sheet
MSA Beef Brochure 

MSA Website

Meat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat. MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality.

MSA is allowing the industry to move towards payment systems developed on carcass quality and underpins many of the new marketing aims of the processing industry. It allows processors to reliably quantify specifications for end users and consistently deliver product tailored to suit various markets.

Shorthorn and Shorthorn cross cattle grade extremely well through MSA. With the breeds excellent carcass traits, temperament, growth traits and the ability to finish from grass and grain fed programs, they regularly grade well for ossification, marbling and meat colour.

 

Follow Us

facebooktwitterrss

Sign up for our newsletter!

About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

Sign up to our newsletter