Latest News

TGS Continues growth in Japan

The JBS Australia Thousand Guineas Shorthorn Branded Beef program continues to build momentum into the lucrative Japanese market. Here is a must see short video, prepared by JBS Australia on the Thousand Guineas brand for the Japanese market.
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2020 Beef Week Field Days

The Victorian Beef Week Field Days will kick off in 2020 commencing on January 29th.There are 6 leading Shorthorn studs open across the event, with an outstanding lineup of Shorthorn sires available for autumn sales.
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Understanding the Stayability EPD

Within the IGS analysis, understanding Stayability will be important for all breeders. This article takes a look at the function behind the Stayability EPD.
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Shorgene – Powered by IGS

The long-awaited change to IGS is finally being realised for the Shorthorn Breed. The system has gone through a lengthy review and the Shorthorn Beef board feel that both the IGS analysis is representing the quality of the shorthorn cattle well and the new data management program is ready to go.
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The MSA Grading system

grilled-meat-ribs-white-plate-tomatoes-18712247Meat Standards Australia (MSA)

MSA Index Fact Sheet
MSA Beef Brochure 

MSA Website

Meat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat. MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality.

MSA is allowing the industry to move towards payment systems developed on carcass quality and underpins many of the new marketing aims of the processing industry. It allows processors to reliably quantify specifications for end users and consistently deliver product tailored to suit various markets.

Shorthorn and Shorthorn cross cattle grade extremely well through MSA. With the breeds excellent carcass traits, temperament, growth traits and the ability to finish from grass and grain fed programs, they regularly grade well for ossification, marbling and meat colour.

 

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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