Latest News

REGISTRATION AND DATA ENTRY

As there will be no further extracts coming from ABRI, Shorthorn Beef request that members NO LONGER SUBMIT any new records to Breedplan OR use the current system to register calves. Please send all registrations and trait records to the Shorthorn Beef office for inclusion in the new IGS analysis.
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2020 SHORTHORN BEEF MAGAZINE

Due to ongoing coronavirus restrictions impacting printing of the 2020 Shorthorn Beef magazine, here is the electronic link to view the book.

IGS GENETIC EVALUATION

The IGS Genetic Evaluation system for Shorthorn Beef is nearing a conclusion, with an expected changeover by 10thApril 2020 at the latest.
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NARACOORTE SETS NEW HEIGHTS IN 2020

In total, 47 bulls were offered and 39 sold at auction for an 83% clearance and an outstanding average of $8,256.
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The MSA Grading system

grilled-meat-ribs-white-plate-tomatoes-18712247Meat Standards Australia (MSA)

MSA Index Fact Sheet
MSA Beef Brochure 

MSA Website

Meat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat. MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality.

MSA is allowing the industry to move towards payment systems developed on carcass quality and underpins many of the new marketing aims of the processing industry. It allows processors to reliably quantify specifications for end users and consistently deliver product tailored to suit various markets.

Shorthorn and Shorthorn cross cattle grade extremely well through MSA. With the breeds excellent carcass traits, temperament, growth traits and the ability to finish from grass and grain fed programs, they regularly grade well for ossification, marbling and meat colour.

 

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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