Latest News

Beef Australia Interbreed Champion Bull Royalla Ventura P158

Congratulations to the Job family,  Royalla Shorthorns, Yeoval, NSW on their outstanding achievement at 2021 Beef Australia winning the Interbreed Champion Bull with Royalla Ventura P158.


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$40,000 bull tops National Shorthorn Show & Sale

Shorthorn bulls were in demand at the 2021 National Show and Sale, topping at $40,000 for a Polldale bull. The $12,627 average for the 67 bulls sold was well up on the 2020 average of $8240.
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A message from the Australian Registered Cattle Breeders Association

The Australian Registered Cattle Breeders Association, Executive Officer, Alex McDonald, discusses some very significant changes to the WA JD Cattle Import Conditions.
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Genetic Hub appoints Registrar

Genetic Hub welcomes Rachael Constable to the team. She will be working in the Registrar department. Rachael comes to us highly experienced having worked with both the Angus and Hereford
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The MSA Grading system

grilled-meat-ribs-white-plate-tomatoes-18712247Meat Standards Australia (MSA)

MSA Index Fact Sheet
MSA Beef Brochure 

MSA Website

Meat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat. MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality.

MSA is allowing the industry to move towards payment systems developed on carcass quality and underpins many of the new marketing aims of the processing industry. It allows processors to reliably quantify specifications for end users and consistently deliver product tailored to suit various markets.

Shorthorn and Shorthorn cross cattle grade extremely well through MSA. With the breeds excellent carcass traits, temperament, growth traits and the ability to finish from grass and grain fed programs, they regularly grade well for ossification, marbling and meat colour.

 

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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