Latest News

2018 Shorthorn Youth Expo Results

The 2018 Shorthorn Youth Expo was held over the 5th, 6th and 7th of October. This years event was held at Yanco Agricultural High School, Yanco NSW which was thoroughly enjoyed by 80 competitors.
Read More..

Shorthorn World Conference Australia 2019

The World Conference and Tour Organising Committee has now settled the full itinerary and costings for the 2019 triennial event in Australia. The committee has worked hard to arrange an itinerary that includes a representation of the best of our cattle both dairy and beef as well as some of Australia’s unique tourist attractions.
Read More..

Annual Magazine Advertising

That time of year is coming around again and the 2019 Magazine will be published next January. The magazine is an informative look at the years events as well as a source of technical articles. For more details & pricing view our online Prospectus now
Read More..

Females reign Supreme at Hobart Royal Show Interbreed

Hobart Royal Show Interbreed judging resulted in strong Shorthorn wins in both the Female classes, after Shorthorns were the feature breed at the show.
Read More..

The MSA Grading system

grilled-meat-ribs-white-plate-tomatoes-18712247Meat Standards Australia (MSA)

MSA Index Fact Sheet
MSA Beef Brochure 

MSA Website

Meat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat. MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality.

MSA is allowing the industry to move towards payment systems developed on carcass quality and underpins many of the new marketing aims of the processing industry. It allows processors to reliably quantify specifications for end users and consistently deliver product tailored to suit various markets.

Shorthorn and Shorthorn cross cattle grade extremely well through MSA. With the breeds excellent carcass traits, temperament, growth traits and the ability to finish from grass and grain fed programs, they regularly grade well for ossification, marbling and meat colour.

 

Follow Us

facebooktwitterrss

Sign up for our newsletter!

About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

Sign up to our newsletter