Latest News

DON HAMMARQUIST OAM

Well known WA Shorthorn breeder, Don Hammarquist, Mt Augustus Station was awarded with a Medal of the Order of Australia (OAM) in the recent Australia Day awards.
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International Genetic Solutions

In December last year, Shorthorn Beef ran a series of member workshops designed to provide members with further education regarding International Genetic Solutions (IGS).
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Rules and Regulations DNA Changes

The Board wishes to advise that a change to the current Rules and Regulations have been passed at the November 2018 Shorthorn Beef Board meeting. The new rule relates to the requirement for a DNA profile to be held at the Shorthorn Beef office for all Sires (AI or Natural) and Donor Dams.

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Shorthorn World Conference Australia 2019

The World Conference and Tour Organising Committee has now settled the full itinerary and costings for the 2019 triennial event in Australia. The committee has worked hard to arrange an itinerary that includes a representation of the best of our cattle both dairy and beef as well as some of Australia’s unique tourist attractions.
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The MSA Grading system

grilled-meat-ribs-white-plate-tomatoes-18712247Meat Standards Australia (MSA)

MSA Index Fact Sheet
MSA Beef Brochure 

MSA Website

Meat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat. MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality.

MSA is allowing the industry to move towards payment systems developed on carcass quality and underpins many of the new marketing aims of the processing industry. It allows processors to reliably quantify specifications for end users and consistently deliver product tailored to suit various markets.

Shorthorn and Shorthorn cross cattle grade extremely well through MSA. With the breeds excellent carcass traits, temperament, growth traits and the ability to finish from grass and grain fed programs, they regularly grade well for ossification, marbling and meat colour.

 

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About Shorthorn

The Shorthorn breed is truly unique, from their distinctive roan colour, to their rich breed history and most importantly, the wonderful community of breeders, there is nothing else quite like a Shorthorn.

The key to the Shorthorn breeds advantage lies in their balanced genetic profile, driven by market participation that has been developed and refined, after more than 200 years of genetic selection under Australian conditions.

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