The Shorthorn breed is one of the most complementary breeds in the well, forming the basis of over 40 breeds worldwide.

Renowned for their maternal attributes and their excellent carcass quality and backed up by market demand and market diversity, adding Shorthorn genetics to your program could deliver big returns to your bottom line.

Knowing how to unlock the potential of your beef production business through cross breeding though, isn’t always as easy as it sounds. For some, the concept is a confusing and difficult one, but it doesn’t have to be.

Unlocking the potential profitability of your breeding program through cross breeding is as simple as understanding 4 key steps.

To understand more, please click here.